Fuel Powered helped Miniclip increase session time, discover new players, and increase in-app-purchases by introducing live events for their hit game - Rail Rush.
increase in overall sessions
increase in time played
increase in In-App-Purchases
“Multiplayer product Compete by Fuel Powered, dramatically improved the engagement and retention of a sizable portion of
competitive Rail Rush players that we didn't even know were there. Engaging these players drove substantial
increases in all our key metrics and delighted our most active users.”
- Saad Choudri, Chief Commercial Officer, Miniclip
Collect as many gold nuggets and treasures as you can hold while avoiding barriers and dead-end rail tracks in the thrill ride adventure game Rail Rush Worlds. Dodge machinery in the Steam Factory, travel back in time to the Jurassic Jungle, challenge Anubis in the Pharaoh's Tomb and face the ghosts of Horror Land as you journey to the depths of the mines at breakneck speeds.
With more than 70 million game players per month, Miniclip develops, publishes and distributes online,
mobile and social games across multiple platforms and devices. Miniclip is the next generation digital
entertainment and games distribution business, providing high quality entertainment experiences to users
all over the world. Miniclip apps are fun and intuitive to play with the ability to play anytime,
anywhere, via the internet and across multiple mobile devices.
Rail Rush is one of Miniclip's success with over 25 million downloads per platform on iOS and Android.
Miniclip integrated Compete to power asynchronous multiplayer, server-side notifications, and social functionality in Rail Rush. With this integration, players can now play against their friends and compete to win prizes in tournaments.
Miniclip saw immediate impact on all key metrics as soon as it launched Fuel Powered’s connected experience features. Rail Rush saw in-app purchases increase by 5% month-over-month. Players who participated in the Rail Rush tournament on average played 98% more than players who did not. As a result of integrating Compete, Rail Rush saw an increase of 26.6% in overall sessions.