Learn how we increased Triple Town's 7-Day Retention by 112%
increase in 7 day retention
increase in sessions/game
increase in DAU
in overall sessions
Adding a weekly tournament to Triple Town had a dramatic impact on our player retention. Players are staying weeks and even months longer after they discover the feature. Fuel Powered has built a great product with players in mind and that shows in how much players love it"
-David Edery, CEO & Founder, Spry Fox
Triple Town is an original puzzle game in which players try to grow a great city. The larger the city, the more points scored. Along the way, players must outwit giant bears who will try to block their progress.
Spry Fox is a video game company that delights in making original games. The company has produced popular strategy and puzzle games like Triple Town, Steambirds, High Grounds and Leap Day. Spry Fox is headquartered in Seattle.
Spry Fox integrated the Fuel Powered Platform and created unique live events in the form of weekly tournaments. These tournaments ran once a week for 24 hours. Leaderboards were tracked for both high scores and tournament standings. Push notifications were sent to users to tell them that a tournament is about to begin.
There was a huge impact on all key metrics once Spry Fox integrated the Fuel Powered Platform into Triple Town. Players who engaged in tournaments and multiplayer challenges accounted for 42% of sessions played on tournament days. Triple Town’s DAU increased by 4% across both platforms. The overall game sessions increased by 16% and Triple Town’s 7 day retention increased by 112%.